Calderwood Group · Website design review
Four directions
To make this easy: choose 1, 2, 3, 4, or none of the above. If one works as-is, tell me. If not, pick the closest and I’ll prepare three focused versions for round two.
Choose the feeling before we scale the system
Each concept uses the same approved content, services, photography, and client tools. The difference is the first impression the firm should make.
Option 01
Cinematic · Established · Private
Deep navy, dramatic Houston architecture, and magazine-scale typography give the firm weight without making it feel like a bank.
Best whenthe strongest sense of gravitas, discretion, and premium private advisory is the priority.
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Option 02
Exact · Modern · Systematic
A warm-white grid, fine rules, and sharply organized content make technical competence and clarity the center of the experience.
Best whena clean, modern professional direction with an obvious information system is the priority.
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Option 03
Warm · Human · Relationship-led
Cream, copper, and Chris’s portrait lead with trust and accessibility while retaining the polish expected of an expert advisory firm.
Best whenclients should feel the personal relationship before they think about the technical work.
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Option 04
Familiar · Calmer · More complete
An evolution of the original homepage direction—its “We Deliver” hero, tall office image, paired strategy cards, and dark/light close—carefully improved rather than reinvented.
Best whenthe original direction felt right and should be strengthened, refined, and completed.
Open full option“This is the serious, established advisor I trust with consequential decisions.”
“This firm is organized, exact, current, and will make the complex understandable.”
“I know who I’m working with, and I expect a thoughtful, personal experience.”
“This is the original direction I saw—now calmer, clearer, and carried through with confidence.”